Senior Editor, Evergreen and Growth: Parents.com (Feb 2023  – Feb 2025)

• Managed three direct reports (one editor and two associate editors) and delegated day-to-day tasks
• Owned the evergreen content calendar, planning 35-40 articles to publish monthly based on budget, keyword research, topic trends, and the current SEO landscape, with the goal of increasing traffic to the website
• Optimized articles for various traffic channels (Google, Discover, Apple News, newsletter, etc.)
• Served as the team’s “AI Ambassador” by managing efforts to use various AI tools, such as a content brief creator
• Assisted with various high-level projects, such as content audits, taxonomy restructuring, and tailored newsletter sends
• Managed logistics for the medical review board, fact check project, and Quality Team (content quality contractors)
• Collaborated regularly with various teams, including Growth, Commerce, Special Projects, Visuals, Product, and more
• Recruited, hired, and onboarded two associate editors and two summer interns

SEO Editor: Parents.com (July 2021 – Feb 2023)

• Pitched, assigned, and edited 10 articles weekly for Parents.com, optimizing each one for SEO
• Used top industry tools (like SEMrush, Ahrefs, and Google Analytics) to find keywords and perform competitive research
• Managed one direct report (an associate editor)
• Coordinated content improvement projects that increased traffic to existing articles

SEO Writer: Parents.com (Aug 2018 – July 2021 )

• Optimized 10+ existing articles weekly for SEO, and wrote several new articles each week to fill content gaps
• Enhanced articles from Parents magazine to be better suited for the website, relying on keywords and SEO strategies
• Owned the COVID beat on Parents, interviewing White House officials like Dr. Anthony Fauci and the Surgeon General

Editorial Assistant: BobVila.com (July 2016 – Aug 2018 )

• Edited slideshows and articles for BobVila.com, a home improvement website with 20 million monthly pageviews
• Scheduled posts for the Bob Vila Pinterest account (220,000 followers) and Facebook account (150,000 followers)
• Managed a monthly giveaway, which included collaboration with brands like Kenmore and IKEA
• Expanded the giveaway with improved digital strategy; monthly entries went from 250,000 to 450,000 in six months

Freelance Writer (Feb 2016 – July 2018)

• The Knot, Martha Stewart, Martha Stewart Weddings, Good Housekeeping, HelloGiggles, and more

Real Weddings Editorial Intern: Martha Stewart Weddings  (Summer 2015)

• Wrote 11 wedding galleries (about 30 slides each), a marriage proposal story, and a how-to guide for the Martha Stewart Weddings website
• Maintained an Excel database with 315 rows and 45 columns
• Assisted with photo shoots and wedding preparations

Editorial Intern: Good Housekeeping  (Summer 2014)

• Conducted research for upcoming print and online articles
• Brainstormed and pitched article ideas for the Good Housekeeping website
• Transcribed interviews and reviewed article submissions
• Wrote several articles for the Good Housekeeping website

EDUCATION

Syracuse University
S.I. Newhouse School of Public Communications

• Bachelor of Science: Magazine Journalism
• Minors: German, Information Management and Technology
• Received the William Glavin Summer Internship Grant and the Maria Riccardi Award for “outstanding junior woman
  in communications”
• Recognized as a Newhouse Scholar

SKILLS

SEO Tools: SEMrush, Google Analytics, Google Search Console, Ahrefs, Moz Pro

Software: Microsoft Word, PowerPoint, Excel, Outlook, Publisher; Adobe Creative InDesign, Photoshop, Illustrator; Final Cut Pro; iMovie; Wochit

Research/Language: AP writing style, German (intermediate), LexisNexis, ProQuest, Google Docs

Content Management: OneCMS, WordPress, Refinery, Blogger, Drupal